Articles on: For Recruiters

How to create a Cammio Story

Creating a Cammio Story

Starting a New Story

Navigate to the Cammio Tool and click Create New Story.
Enter your story title and click Continue to proceed.

Stories overview page

Adding Scenes

Timeline and scene editor

You can add different types of scenes to your story:

📹 Upload Video

Select a video from your computer.
Trim the video at the beginning or end if needed.
Add text to the video (see “Adding Text to Video Scenes”).

🖼️ Upload Image

Select an image file from your computer to include as a visual scene.

🎥 Record Video

Use your webcam to record directly in the tool.
Configure your camera, microphone, and virtual background via settings in the top-right corner.
Trim the video and optionally add overlay text.

Record a video

💡 Tip: Make sure your browser has access to your camera and microphone. We recommend using Google Chrome for the best experience.

📝 Add a Text-Only Scene

Insert custom text for your story.
Customize text style, position, font color, background color, and opacity to match your branding.

Adding Text to Video Scenes

Add text overlays to video scenes.
Choose text style, position, font color, and text effect.
If using a background for the text, adjust the color and opacity.

Adding text to video scenes

Add Call-to-Action Button

Navigate to Button in the left panel to create a CTA for the whole story.
Enter the button label (e.g., Apply here!)
Insert the link to be opened when the button is clicked.
Customize the font color and background color.

Adding a Call-to-Action (CTA) button

Note: The button appears across the entire story and cannot be customized per scene.

Branding: Add Logo and Style

Navigate to Logo in the left panel.
Use an existing logo from your account or upload a new one.
Adjust the size and background.
Choose the position: top-left, top-right, bottom-left, or bottom-right.

Adjust the logo overlay

Supported formats: PNG, JPG, SVG.

Adjust Story Settings

In the Settings section:
Change the story title and additional information.
Adjust player branding.
Optionally hide your story from other Cammio users in your organization — only you and other other admin users will be able to see it.

Edit the overall story settings

View Story Statistics

Under Statistics, view engagement metrics for your story video after it has been shared:

Impressions: The number of times the thumbnail was shown to a user
Views: The number of times was played by a (unique) user
CTA Button Clicks: The number of times the CTA button was clicked
Average view rate: The average percentage of a video that was watched by a user
Average view time: The average time, in seconds, that a video is viewed per view
First quarter completion rate: Percentage that a video was played to 25% of its length
Second quarter completion rate: Percentage at which the second quarter of a video was viewed
Third quarter completion rate: Percentage at which the third quarter of a video was viewed
Fourth quarter completion rate: Percentage at which the fourth quarter of a video was viewed. This is usually seen as the overall "completion rate".

Story statistics

In the final step, adjust all story settings again.
Add a thumbnail image to be displayed when sharing the story.

The thumbnail is the preview image shown when your story is shared on social media, via email, etc.

Choose whether to enable or disable the share link.
Copy either a short or long URL for sharing.
Optionally, copy the embed code to integrate the story player elsewhere.
Once processed, you can also download the story as an MP4 file.

✅ Final Story Checklist

Did you set a clear title?
Have you added all necessary scenes?
Is text formatting consistent?
Is your logo added and in the right position?
Is the call-to-action button working?
Did you set a thumbnail image?
Is the share link activated?

🎉 Congratulations – your story is now ready to share!

Updated on: 26/09/2025

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